BY ABASTO atura’s, the leading nec- tar brand in Honduras, is expanding its presence in the United States with the launch of Natura’s Orange, an orange nectar with natural pulp. This product is designed to meet the preferences of Hispanic consumers seeking a refreshing, nutritious be- verage. Sustained Growth in the Market Natura’s has maintained an average growth rate of over 20% in the last five years, consolidating its position in the beverage market. This launch reinforces its expansion strategy in the US, where the brand has been present for over a decade, win- ning over palates with its hi- gh-quality products. Exclusive Exclusive Launch in the U.S. Launch in the U.S. Natura’s Orange with Natural Pulp: Freshness, Flavor, and Quality in Every Sip Benefits of Natura’s Orange This new beverage stands out for its natural composition and health benefits. It contains natural orange pulp, enriched with vitamin C, and does not require refrigeration, ma- king it practical for any occasion. In addition, it improves digestion and is sweetened with cane sugar, giving it a smooth, sweet taste. Aimed at a Demanding Audience Natura’s Orange is designed for con- sumers who prioritize their health and enjoy natural juices. It is ideal for breakfast or as a snack at home, school, or work. Its flavor and freshness make it an excellent choice for those looking for high-quality orange juice. Availability and Packaging Starting in March, Natura’s orange nectar with natural pulp will launch its third and newest packaging op- tion: Natura’s 450 mL can. This new size complements the 1000 ml and 500 ml T-Top packaging, expan- ding Natura’s Pulpa’s reach through its solid distribution network in the Hispanic and Central American mar- kets in the United States. A Safe Bet for Distributors and Supermarkets The orange juice market continues to grow in the US, as does the Hispanic population. Natura’s, a nostalgic brand with a strong connection to this audien- ce, guarantees high turnover at points of sale. Thanks to its winning formula and unmatched flavor, Natura’s Orange is poised to be an excellent addition to the country’s orange juice portfolio. 10 • March | April 2026 • abasto.com