62 • March | April 2026 • abasto.com Conquering palates with its Vanilla and Mocha flavors, the new cold coffee brand 5 Volcanoes Coffee offers convenience, taste, and an excellent price for the modern consumer. BY ABASTO 5 Volcanoes Coffee makes its grand entrance in the United States in 2026 with a premium ready-to-drink (RTD) coffee that pro- mises to win over consumers. It comes in two flavors: Mocha and Vanilla, with reduced-fat milk and 12-ounce servings. This launch combines flavor, quality, and con- venience, offering supermarkets an opportunity to showcase their shel- ves and attract customers seeking ready-to-go beverages. Development Aligned with Consumer Trends The product responds to growing trends in the category, such as a pre- ference for coffee to go, lighter milk formulas, and the natural energy of coffee. Flavor profiles and packaging de- sign were validated with consumers, who highlighted the taste, ease of consumption, and shelf appeal. The latter point is key for retailers loo- king to drive trial and repurchase. Opportunity for Distributors and Retailers 5 Volcanoes Coffee offers distri- butors and retailers a market-ready brand with a focused portfolio that facilitates distribution and point-of- sale management. It has plans for national expansion in supermar- kets, self-service stores, and conve- nience channels. 5 VOLCANOES COFFEE A New Iced Coffee Latte is Here, Ready to Drink! Growth in the RTD Coffee Market With the ready- to-drink coffee category expanding, driven by changes in consumption habits and demand outside traditional coffee shops, 5 Volcanoes Coffee represents an attractive opportunity for retailers looking to strengthen their assortment with a validated, competitive, and scalable brand. Learn more at www.5-volcanoes.com • FOOD INDUSTRY