12 • March | April 2026 • abasto.com BY ABASTO F resco Produce combines Mexi- can tradition with a global reach, specializing in the cultivation and distribution of limes and coco- nuts. With strategic operations in Veracruz and Colima, Mexico, as well as McAllen, Texas, the company gua- rantees freshness and superior quality year-round, consolidating strong rela- tionships in the international market. History The story of Fresco Produce begins in the fertile lands of Mexico—in fields where agricultural traditions are passed down from generation to ge- neration. It is here that the company learned that growing fruit is not just a job; it is a commitment to quality, to the people, and to the future. For over 20 years, Fresco Produ- ce has worked with a single vision: doing things right, starting at the source. With more than 1,000 acres of their own crops and solid alliances with trusted growers, they have built an operation based on experience, innovation, and a passion for always delivering the best. Their packing houses, strategica- lly located along Mexico’s Gulf and Pacific coasts, allow for a continuous year-round supply. They are experts in packing Persian limes, Key limes (Mexican limes), and coconuts — Fresco Produce: Mexican Tradition with Global Reach More than just fruit; the company—specializing in limes and coconuts—cultivates relationships A highly experienced team over- sees every detail with pride and dedication, offering flexible and attractive packaging under their I-Latina® and Fresco® brands. What sets Fresco Produce apart: • An unwavering commitment to quality. • Service that isn’t just offered but lived. • Trust as the foundation of every business relationship. • The conviction that there is always another step to take toward excellence. Fresco Produce doesn’t just grow fruit; they cultivate solid, las- ting, and reliable relationships. Philosophy products that represent their essen- ce: freshness, consistency, and exce- llence. During the peak season, they also offer Lisbon (Italian) lemons and juice oranges . International Market In 2007, the company took a monu- mental step: expanding operations and establishing Fresco Produce in the United States. Headquartered in McA- llen, Texas, the move was designed to facilitate direct exports and strengthen their international presence. Their mission is clear: To be lea- ders in the fresh fruit industry by offering the highest quality products, maintaining superior standards of excellence, and providing service that exceeds expectations—all while generating a positive impact on their communities and the environment. Today, Fresco Produce operates in Mexico (Veracruz and Colima) and the United States (McAllen, Texas), where they manage repacking and distribu- tion processes specifically tailored to supply supermarkets. Their growth has been steady, accompanied by con- tinuous investment in technology and infrastructure. Their McAllen facility is 100% climate-controlled , holds PrimusLabs and Organic certifica- tions , and is equipped with advanced sorting technology, automation, and robotics designed to ensure efficiency, precision, and quality in every box. Special Insert Agriculture industry