6 • March | April 2026 • abasto.com The survival of the corner store I f you want to see the di- fference between “marke- ting” and real culture, just look at the supermarkets in your neighborhood. Large chains are spen- ding millions on artificial intelligence to try to win over Hispanic consumers, but they still haven’t managed to understand what the family-owned corner store has known for decades. In 2026, these small businesses are under enor- mous pressure. Inflation and competition demand that stores keep up. Note: this does not mean we should reject modernization. On the contrary, to survive, today’s store needs to accept digital pay- ments, improve its inventory, and perhaps use social media to let customers know when fresh bread has arrived. The key is that, in making this technological leap, the store does not lose its soul. Technology should be a tool to serve better, not a barrier that replaces a handshake. These stores remain relevant because they are the only place where you can find what really matters, from firm cassava or perfectly ripe plantains to that brand of flour for arepas or fresh cheese that doesn’t taste like plastic. You can’t replicate with an algorithm the trust you get from a butcher who knows how to cut the flank steak for your barbecue or the right cut for a good stew. These businesses are the nervous system of the community. They are the places where you find out who is looking for work and where you can buy a tamale or a pupusa that truly tastes like home. For many, these stores are the only corner of the city where they don’t feel like strangers. Supporting these businesses is protecting our identity. If we want our neighborhoods to main- tain their essence, we must support the stores that dare to evolve without forgetting who they are. In 2026, success is not about resembling the big chains but about using modernity to keep our traditions alive and strong. Director Ejecutivo • EDITORIAL