A divorce marked the close of both a per- sonal and professional cycle , leaving Lidia to face one of the most complex challenges an entrepreneur can endure: starting over from scratch. This wasn’t just an emotional fresh start; it was a deeply strategic reboot. She returned to knocking on doors and rein- troducing herself to clients, suppliers, and collaborators. This process allowed her to rebuild her path with a renewed vision and a strengthened professional focus. Today, she works with allies who profoundly un- derstand the industry—from l ogistics and distribution to point-of-sale execution — while always respecting the importance of informed decision-making. These alliances are not based on forced exclusivity or de- pendency, but on complementing strengths to build real value. PIHER Group Less than a year ago, Lidia launched PIHER Group (the name is a combi- nation of her two surnames, Pineda and Hernández). Through this venture, she has discovered a new way of doing business—one that is more conscious, flexible, and aligned with long-term growth. Currently, she has the power to choose what to sell, how to sell it, and who to partner with, maintaining total control over risk, structure, and the di- rection of the company. In this industry, when a woman is ab- sent, the operation feels it. Lidia deeply recognizes and appreciates the value and dedication of every woman on her team. She has a profound understanding of risk, turnover, profitability, and sustai- nable growth. Throughout her career, being a Latina woman has never been a limitation; on the contrary, it is a strate- gic advantage. She knows the consumer intimately, understands the sales chan- nels, and knows how to move products backed by solid financial criteria. “After more than two decades in the industry, reinventing myself isn’t just an option—it’s a necessity to lead in a constantly evolving market,” Lidia mentioned in an exclusive interview with Abasto Media. Nothing we achieve is sustainable without the team. I have moved forward surrounded by strong women—in the office, in daily operations, and out in the field. These are women who execute, sell, stock, run demos, solve problems, and sustain our sales every single day. Lidia Pineda 55 • Marzo | Abril 2026 • abasto.com