14 • March | April 2026 • abasto.com 90 Years of Goya Foods BY ABASTO T he 90th anniversary of Goya Foods marks a milestone for the largest Hispanic-owned food company in the United States, highlighting nine decades of growth, entrepreneurship, and cultural roots. Founded in 1936, Goya Foods grew from a small family business to an iconic brand with a global presence. Since its beginnings in New York, the company has maintained a clear mission: to feed families and preser- ve culture through food. The company was born from the efforts of immigrants who arrived with few resources and built a lasting business with discipline and faith. Peter Unanue, executive at Goya Foods, emphasized that the com- pany’s purpose remains intact. For 90 years, Goya Foods has welcomed newcomers as families always do: by sharing food that evokes home. From a Small Business to 90 Years of Tradition Goya Foods began in a modest store- front in Lower Manhattan, founded by Spanish immigrants serving a growing Latino community. At that time, finding authentic ingredients was difficult for many families. As demand grew, the company gra- dually expanded its distribution. It then invested in manufacturing and logistics, which fueled its sustained expansion. • The company operates 25 manufac- turing, packaging, and distribution plants worldwide. • Its portfolio exceeds 2,500 pro- ducts. • Its workforce exceeds 4,000 emplo- yees. This growth was the result of a disciplined strategy focused on in- frastructure and efficiency, before globalization dominated the food industry. The largest food company in the US celebrates its anniversary by looking to the future and honoring its past Goya Foods and its Influence on Latin Cuisine in the United States For nine decades, Goya Foods has been a benchmark for Latin cuisine in the United States. The brand intro- duced millions of consumers to es- sential products such as beans, rice, olive oil, adobo, sazón, and tropical beverages. Although it initially catered main- ly to Hispanic consumers, the com- pany gradually entered mass retail channels. Today, its products can be found in the country’s major super- market chains. Goya Foods is a symbol of flavor, quality, and authenticity for consu- mers of diverse backgrounds. Innovation with Respect for Tradition Goya Foods’ longevity is based on a balance between heritage and inno- vation. The company adapted its por- tfolio to modern lifestyles without sacrificing traditional flavors. Faced with a more competitive mar- ket, Goya prioritizes consistency and efficiency. That vision explains its strength as it enters its tenth decade. Commitment to the Community Community impact is part of Goya’s DNA. Through the Goya Gives initiative, the company supports anti-hunger pro- grams, natural disaster relief, educational scholarships, and community partnerships. These actions focus especia- lly on immigrants and working families. According to the com- pany, giving back to the com- munity is a responsibility linked to its origins. To celebrate its 90th anni- versary, Goya Foods will hold nationwide events throughout the year. Activities will include cultural partnerships, social media campaigns, contests, special products, and expanded community programs. In addition, the company will highlight iconic products and new offerings aligned with its legacy. • IN THE NEWS