44 • March | April 2026 • abasto.com • BUENOS NEGOCIOS COURTESY VIAMERICAS I n an ever-changing economic environ- ment, certain consumer behaviors not only endure but demonstrate their strength over time. Remittances are one of them. Regardless of market fluctuations, sending money to fa- mily and loved ones remains a priority for mi- llions of people, making remittances a cons- tant, reliable, and essential activity. Opportunity for Supermarkets For Hispanic supermarkets, this resilience re- presents a powerful strategic opportunity. Many supermarket chains already have strong, everyday relationships with their cus- tomers; however, they do not always capture the full value of their financial needs. Offering in-store money transfer services res- ponds to real demand, while generating a steady stream of customers, increasing visit frequency, and strengthening long-term loyalty. A Service that Builds Trust The strength of remittances is also based on trust. Customers are looking for secure, ac- cessible, and transparent solutions backed by technology, regulatory compliance, and exten- sive global reach in more than 90 countries. When these services are offered within a familiar and trusted retail environment, the customer experience becomes even more me- aningful and convenient. Today, remittances are more than just an ad- ditional service: they are a driver of incremen- tal revenue, customer retention, and competi- tive differentiation. In an increasingly demanding business en- vironment, resilient financial services enable supermarkets to strengthen their role as com- munity hubs, build lasting relationships with customers, and grow sustainably alongside the communities they serve. The Resilience of Money Transfers