Special Ins攀爀t candy & snacks MANZELA USA INTRODUCES ITS NEW SNACKS CRUJI PAPAS & CHICHARRÓN ARTESANAL By Hernando Ramírez-Santos anzela USA, widely recognized for its Japanese peanut snacks, continues to innovate its product portfolio to satisfy consumers eager for new experiences. To Mthis end, the company announced the launch of three new 昀氀avors of its Cruji Papas and Chicharrón Artesanal snacks in the U.S. 吀栀e platform for their grand debut will be at the Sweets & Snacks show, the largest candy and snacks trade show in the CRUJI PAPAS INTRODUCES THREE United States, which takes place May 14-16 in Indianapolis. Manzela USA will present its new products alongside the NEW FLAVORS traditional assorted snacks and Japanese peanut snacks that Manzela USA is also introducing its new Cruji Papas have made the company famous. snacks with three di昀昀erent 昀氀avors to satisfy all consumers In an interview with Abasto, Esteban Cuellar, national sales in the market. director for Manzela USA, o昀昀ered details of the new snacks and Las Cruji Papas Saladas, is a lightly salted snack plans to get the products on store shelves nationwide. for those who enjoy chips but don't eat spicy snacks. "Our customers already recognize the quality of the brand Las Cruji Papas con jalapeño, o昀昀er a slight with their peanuts. Consumers have known us for almost 40 spiciness for those who like chili peppers. years in Mexico and the United States, and we are one of the Las Cruji Papas endiabladas, are for those who leading brands in Japanese peanuts. We want to do the same enjoy the sensation of 昀椀re in their snacks. now with these new products," said Cuellar. In addition to the delicious 昀氀avor o昀昀ered by each of the varieties of Cruji Papas, their quality ensures that they will CHICHARRÓN ARTESANAL always be crunchy, living up to their name. Stores have been selling this well-known snack in central and Manzela USA began distributing Cruji Papas and southern Mexico for quite some time, which is trendy among Chicharrón Artesanal in supermarkets and convenience consumers. Because of its great demand, Manzela USA decided stores to familiarize customers with the new snacks. to start marketing it in the United States so that consumers in "We will be doing many demos because people have to this country can enjoy this unique snack. try the product, to get to know it, so they understand what Manzela USA's Chicharrón Artesanal, although it looks and di昀昀erentiates us from other brands," concluded Cuellar. tastes like pork, is made with 昀氀our. In addition, as its name suggests, it is prepared in an artisanal way. "In the U.S. market, I have not seen a chicharrón like this one because of its elaboration process, from the dough cutting to cooking, all 100 percent handmade. When the customer begins to taste it, he will be able to distinguish that di昀昀erence", Cuellar pointed out. 22 MMAAYYOO//JJUUNNIIO 20O 20224 - 4 - AABABASSTTOO..CCOMOM