61 • May | June 2026 • abasto.com INDUSTRIA ALIMENTOS • sonalized digital coupons and AI driven recommen- dations to increase engage- ment and value. Hispanic shoppers have already signaled they use retailer apps heavily for di- gital coupons and product information, so Hispanic supermarkets can take a similar approach. Use purchase data to push offers on preferred brands of rice and beans, fresh meats or bakery items, and highlight bet- ter for you or organic pro- ducts that research shows are important to Hispanic families and younger, digi- tally savvy consumers. The more a customer feels “this program is for my family,” the more likely they are to shift spend to your banner. Build emotional loyalty around culture Consultants warn that U.S. loyalty engagement has sof- tened overall as consumers join more programs and spread spend, with one Bos- ton Consulting Group study showing a 10 percent decli- ne in engagement and a 20 percent drop in measured loyalty over two years, parti- cularly in grocery and retail. That means generic, points only programs are easier to ignore. Hispanic retailers have a structural advantage here, because shoppers often see their neighborhood Hispa- nic supermarket as a direct link to family, culture and heritage. Make the app the shopping companion Finally, turn your app and loyalty account into the de- fault shopping assistant. Research on Hispanic sho- ppers shows exceptionally high use of in store apps for digital coupons, deals and product information, with 92 percent using them on specific grocery trips. FMI also notes that His- panic shoppers are more likely than average to say a store’s app or website qua- lity is important in selec- ting a primary store. Build features that mat- ter on every trip: a bilingual shopping list connected to weekly offers, quick ac- cess to personalized deals, real time price checks and easy digital redemptions. When shoppers can walk your aisles with their phone as a guide to both savings and discovery, you are not just clipping coupons; you are shaping the trip in real time, which is the most direct path to more visits, bigger baskets and a larger share of your customer’s food dollar.