48 • May | June 2026 • abasto.com • GOOD BUSINESS Design, Experience, and Recognition INNERCIA: THE ART OF “THOUGHTFUL DESIGN” Company offers display solutions to conquer the point of sale BY VIOLETA MONTES DE OCA I n the competitive world of retail, where 76% of purchasing decisions are made directly at the shelf, com- mercial displays are not a luxury but a strategic necessity. This is the premise behind INNERCIA, a company with over 28 years of experience that has es- tablished itself as a key bridge between brands and consumers across Latin America and the United States. Founded by Sandra Cortés (CEO) and John Carrillo (Director of Projects and Innovation), INNERCIA began as a university project and evolved into a regional powerhouse with offices in Colombia, Mexico, Peru, and the U.S. Their philosophy, dubbed “thoughtful design,” combines creative emotion with technical reasoning to ensure that every display is not only aesthetic but functional and profitable. Custom Solutions and End-to-End Execution One of INNERCIA’s greatest com- petitive advantages is its ability to offer end-to-end service. They have an interdisciplinary in-house design team that guides brands from con- ceptualization and rendering throu- gh production and final delivery. “It’s not just about creating; it’s about knowing and deeply understanding the product to develop a functional design based on dimensions, weight, and the correct application of com- munication to guarantee impeccable execution at the point of sale,” exp- lains Sandra Cortés in an exclusive interview with Abasto Media. 25+ Years of experience in retail marketing solutions. 350+ Brands have trusted INNERCIA to boost their store presence. 600+ Projects developed annually across the region. 2,000+ Solutions in displays and point- of-sale materials. 4 Countries with a physical presence: Colombia, Mexico, Peru, and the United States. Millions of consumers impacted annually. The company’s versatility is reflected in its two major business lines: Standard Products: Ideal for fast and practical projects. Customized Projects: Tailor- made solutions according to the specific needs of the brand and the channel.