49 • May | June 2026 • abasto.com Sustainability and Innovative Materials Beyond trends, sustainability is part of the company’s DNA. John Carrillo highlights the use of PTA, a 100% recyclable, ligh- tweight, and durable material that allows for the creation of long-lasting yet eco-friend- ly displays. Additionally, they use eco-friendly inks and effi- cient production processes to reduce environmental impact, regardless of whether a client requests it. The “Silent Salesman” in International Expansion For INNERCIA, a display is a silent salesman that must adapt to the lan- guage of the local shopper, whether in Mexico or the Hispanic market in the United States. This strategy has been vital to the success of brands like Raptor—winner of a Shop! display award—and Ramo, which has established a presence in more than 45 U.S. states thanks to these developments. In an environment where “if you stick to the standard, you aren’t seen,” INNERCIA bets on modularity and innovation to not only win store space but to colonize it permanently.