26 • May | June 2026 • abasto.com COURTESY OF PADILLA ISM F or many brands, en- tering the U.S. mar- ket isn’t the challen- ge—it’s executing across it. It requires coordination, infrastructure, and the ability to execute at every stage. Padilla Import Sales & Marketing (Padilla ISM) was built to simplify that process. The company offers a comprehensive solution that supports brands from the moment a product is ready for market through to the point of sale or con- sumption. Acting as a na- tional commercial partner, Padilla ISM takes on the critical functions brands need to grow, managing everything outside of ma- nufacturing. While the strength of Padilla ISM lies in its fully integrated approach, the company also understands that not every brand needs every service. Its capabili- ties can work together as a complete system or be de- ployed individually, giving partners the flexibility to engage where they need the most support. For companies entering the U.S. or looking to scale, that means having a part- ner with over 50 years of experience that can either manage the entire pro- cess or strengthen specific parts of it. formed decisions along the way. At the same time, brands that already have certain pieces in place can tap into Padilla ISM’s servi- ces individually, ensuring support is tailored rather than redundant. From Shelf Placement to Sales Performance Getting products into sto- res is only the beginning. Padilla ISM focuses on what happens next, ma- king sure those products perform. The company’s na- tionwide network con- nects brands with a wide range of retail channels, including national chains, regional grocers, indepen- dent stores, and foodser- vice operators. This reach allows brands to grow their footprint while maintai- ning strong relationships •OUR COVER Powering Brands from Entry to Execution A Simpler Way to Enter and Grow Expanding into the U.S. market can be challenging, especially for brands navi- gating it for the first time. Many rely on a mix of im- porters, logistics providers, sales teams, and marketing agencies, often leading to misalignment and ineffi- ciencies. Padilla ISM removes that fragmentation by bringing these capabilities together into one coordinated sys- tem. Through its integra- ted structure and group of specialized companies, the organization aligns every step of the process, from import support and trans- portation to sales strategy and in store execution. This approach not only simplifies operations, but also helps brands move faster and make more in- at the store level. Dedicated teams support in store execution by mo- nitoring conditions, assis- ting with promotions, and ensuring products are po- sitioned for success. At the same time, customized ac- count planning helps align pricing, promotions, and product assortment with each retailer’s strategy. The result is a more com- plete approach that turns distribution into sustained growth. Infrastructure That Keeps Products Moving Success in retail depends on consistent, reliable exe- cution behind the scenes. Padilla ISM supports its partners with the infras- tructure and operational expertise needed to keep products flowing efficiently at scale. With more than 600,000 square feet of wa- rehouse space and conti- nued expansion underway, the company is equipped to manage inventory across multiple regions. Its facilities are designed to handle everything from initial import staging to order preparation and final distribution. Padilla ISM’s logistics network is built for res- ponsiveness. Whether fulfilling large scale retail orders or supporting on- East Coast sales reps, Sonia Trevino (middle left) and Lizeth Medina (middle right) pose with one of their brokers, Carlos Lozano (right) and a member of his team at the September 2025 SOUTO Foods show.