27 • May | June 2026 • abasto.com OUR COVER• going replenishment, the company can adapt quickly to shifting demand and re- tailer requirements. Coor- dinated transportation, inventory management, and order processing work together to reduce delays and maintain product avai- lability. This level of control and visibility helps ensure con- sistency across accounts, while giving brands confi- dence that their products will arrive where they need to be, when they need to be there. Better Visibility Through Data and Insights Padilla ISM also provides brands with access to va- luable data and insights that can be difficult to ob- tain independently. By combining multiple sources of information, from retailer performance to broader market trends, the company helps brands understand what is wor- king and where to focus next. These insights guide decisions around expan- sion, promotions, and ove- rall strategy. Because this infor- mation is continuously analyzed, brands can adapt quickly to changes in the market, improving both efficiency and long-term results. Opening Doors Across Channels One of Padilla ISM’s grea- test strengths is its ability to create opportunities across multiple channels. The company provi- des access to more than 100,000 retail locations, along with a wide network of foodservice distribution points. It also supports ecommerce growth and manages specialized chan- nels such as government programs, including mili- tary commissaries. This broad reach allows brands to connect with consumers in a variety of settings, expanding visi- bility while maintaining consistency in execution. Expanding into a Global Future While Padilla ISM has long been known for its success in developing Hispanic brands like El Yucateco® and La Morena®, the com- pany is evolving alongside today’s increasingly global consumer. As demand grows for products from around the world, Padilla ISM is expan- ding its partnerships be- yond traditional categories. Collaborations with interna- tional companies, including Korea based ZIO Corpora- tion, reflect this shift toward a more diverse and globally driven portfolio. By applying its proven model to new markets, the company is creating oppor- tunities for brands from di- fferent regions to succeed in the United States. CEO Victor Padilla (Back Right), poses with members of his sales team and affiliates at the Padilla ISM annual National Networking Event held at their ranch. CEO Victor Padilla Jr. (back right) and Victor Padilla Sr. (back left) entertain multiple clients and affiliates at the PADILLA ISM annual National Networking Event held at their ranch. Everything Brands Need, Delivered Your Way At its core, Padilla ISM is designed to make grow- th more accessible. By handling imports, logistics, sales, marke- ting, and distribution within one coordinated system, the company removes the need for multiple partners and simplifies a complex process. At the same time, its flexible struc- ture allows brands to plug into only the servi- ces they need, whether that is a single function or a fully integrated so- lution. Brands gain a clearer path to market, stronger execution, and the ability to scale with confidence, supported in the way that works best for them. With more than five decades of experience and a continued focus on innovation and glo- bal expansion, Padilla ISM remains commit- ted to one goal: helping brands succeed by pro- viding the right support at every stage of their growth. Victor Kim and Ingra Moon of ZIO Corporation (Left & Center) with Victor Padilla, CEO of Padilla ISM, at the 2025 ANTAD show.