By Abasto A mericans are grappling with the highest rates of food and fnancial insecurity in two years, according to new data released by dunnhumby. Te fndings, unveiled during the Grocerys- hop conference, highlight how infation perceptions, shrinking budgets, and shifting consumer habits continue to pressure households nationwide. FOOD INSECURITY HITS FAMILIES HARD More than 35% of U.S. families with chil- dren reported skipping meals in the past month due to fnancial strain. Overall, 28.5% of consumers said they reduced meal sizes or went without food becau- se of economic hardship. Tese numbers mark the sharpest rise in food insecurity since August 2023, when grocery infa- tion spiked to 3.7%. While actual food-at-home infation measured just 2.7% in August, consu- mers believe prices are climbing nearly seven times faster. On average, they es- timate a 19.4% increase in grocery costs. Families earning less than $25,000 a year feel the pinch most, perceiving in- fation as 24.8%. FINANCIAL PRESSURES MOUNT Te study found that 59% of Ameri- cans would struggle to pay an unexpec- ted $400 bill. Tat share jumps to 70% among young adults aged 18 to 34 and 77% for those with household incomes under $25,000. Both fgures represent the highest levels of fnancial insecurity recorded since 2023. FAMILIES STRUGGLE TO AFFORD MEALS, AI TRUST REMAINS LOW STUDY FINDS AMERICANS FACING RISING FOOD AND FINANCIAL INSECURITY Unfortunately, we’re now seeing similar concerning trends emerge again, and families are having to adjust their shopping habits and spending priorities as a result” Matt O’Grady Presidente de las Américas de dunnhumby Continues on page 64 62�NOVEMBER / DECEMBER 202 ABASTO.COM FOOD INDUSTRY