86�NOVEMBER / DECEMBER 2025 ABASTO.COM THE ROLE OF SOCIAL MEDIA AND THE RIGHT CHANNELS In today’s highly visual and interactive landscape, social media plays a key role in promoting Hispa- nic products. Platforms like Instagram, Facebook, TikTok, and YouTube are perfect for telling stories, showcasing production processes, sharing recipes, and building closeness with consumers. But not everything should happen online. In many Hispanic commu- nities, local radio, print media, and community events remain highly rele- vant. A blend of online and ofine channels can be a powerful approach to buil- ding brand presence. STANDING OUT IN A COMPETITIVE MARKET Product quality is impor- tant—but it’s not enough. What truly sets a brand apart is the story behind the product: its origin, in- gredients, the traditions it embodies. Today’s consu- mer craves authenticity, and ...Continuación de la página 84 brands that convey it often win long-term loyalty. Understanding your competition is just as im- portant. It’s not about cop- ying—it’s about identifying untapped opportunities, underserved niches, or fresh ways to present fami- liar products. A strong ben- chmarking strategy helps refne pricing, packaging, and even uncover strategic partnerships. HOW MUCH TO INVEST AND WHEN TO ASK FOR HELP Breaking into the Hispanic market doesn’t require an enormous investment, but it does require smart plan- ning. Knowing how much to allocate to advertising, design, distribution, or lo- cal partnerships depends on your goals: Are you ai- ming for brand awareness, immediate sales, or long- term positioning? At this stage, working with a specialized agency can make all the diference. Experts in multicultural communication help avoid costly missteps, optimi- ze your strategy from the start, and craft a brand na- rrative that resonates with your target audience. The Hispanic consumer in the U.S. is not just ano- ther niche—it’s a growing, diverse, and nuanced market. For brands willing to embrace it, the reward goes beyond profits—it’s cultural relevance. It’s about becoming part of a larger story, where Latin flavors, memories, and traditions find resonance across new spaces and ge- nerations. In a time when identity matters just as much as the product, selling to the Hispanic community is ulti- mately a way of celebrating their presence, their stories, and their invaluable contri- bution to American society. THE CHALLENGE AND THE OPPORTUNITY