EDITORIAL Growth, Vision, and Commitment ecember is here, marking the end of a year that has, once again, reminded us of the in- credible resilience and relent- less dynamism of the Hispanic food and beverage industry in the United States. In this November and December issue, we close out 2025 with a blend of expansive ambition, profound refec- tion, and the community focus that defnes our sector. Te story that crowns our cover is a testa- ment to bold vision and long-term strategy: GraceKennedy La Fe. Tis food giant is no stranger to success, but their plans for a full-scale expansion into the U.S. market mark a signifcant milestone. Teir strategy is not just about distribution, but about cultural immersion, bringing authentic favors to more homes. In the cover story, we explore the mag- nitude of this challenge and the opportunities it creates, not only for the brand but for the diversity of the international aisle in general. It is a clear signal that the demand for Latino products is not a trend, but a fundamental part of the American food landscape. 2025 Retail Review Looking back over the last twelve months, we wanted to capture the essence of what this year has been like for the industry. To do this, we reached out to prominent fgures in the sector—leaders who navigate the complexities of retail and distribution. We asked them: What has been the most signifcant event or trend you have observed in the industry du- ring this closing year of 2025? Teir responses, which you will fnd throughout this issue, are a compendium of wisdom on the evolution of the supply chain, technological innovation, and, above all, the changing relationship be- tween the consumer and their food. A Model for Food Security Finally, we must highlight the importance of food security and civic commitment. On page 12, we shine a spotlight on the capital of Geor- gia, where Atlanta Mayor Andre Dickens has taken a transcendental step. Recognizing the challenge of food deserts, his administration has driven the creation of Atlanta’s frst muni- cipal grocery store. Tis project is a beacon of what can be achieved when local government actively gets involved in fostering the local economy and ensuring access to fresh, healthy food for all its residents. It is a model that other cities should seriously consider. Looking Ahead to 2026 While we celebrate the successes of 2025, this issue also serves as a bridge to 2026. Te expansion plans of GraceKennedy La Fe, the refections of our leaders, and the Atlanta model prepare us for a future where growth, sustainability, and social responsibility go hand in hand. On behalf of the entire Abasto team, we wish you a festive period full of prosperity and a very successful start to the new year. 6�NOVEMBER / DECEMBER 2025 ABASTO.COM
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