LA FE HISPANIC HERITAGE. EVOLVING CONSUMER. Frozen foods form the foundation of La Fe’s business. Its portfolio inclu- des cassava, plantains, vegetables, and fruit purees, essential ingre- dients in Hispanic family meals. Now, the brand is focusing on con- venience. Empanadas, easy-to-pre- pare meals, and new tropical beve- rages bring those classic flavors into everyday life. “Our goal is to offer meaningful in- novation without losing the flavors, quality, and cultural connection that consumers associate with La Fe,” said Falquez. NEW GENERATIONS Second- and third-generation His- panics maintain their roots but shop and cook differently. Thus, La Fe see- ks to retain its traditional customer base while also attracting young hou- seholds and mainstream consumers. On the business side, La Fe is stren- gthening its distribution in the Nor- theast and in Florida. It is also working with regional chains, independent stores, and major retailers to improve product availability and assortment. GRACE CARIBBEAN ROOTS. GLOBAL RELEVANCE. Grace has built its reputation on au- thenticity, quality, and an unders- tanding of Caribbean cuisine. For generations, its products have been a staple of everyday cooking and fami- ly celebrations. Its jerk seasonings, hot sauces, and coconut milk remain central to that identity. Today, the company spans four strategic categories: frozen foods, seasonings and sauces, beverages, and fish and meats. In addition, brands such as Tropical Rhythms, Zesti, Tas- tee Cheese, and Nurishment round out the Caribbean portfolio. INNOVATING WITHOUT SACRIFICING FLAVOR Grace innovates with three priorities: authenticity, convenience, and rele- vance. In the frozen foods, seafood, and meat categories, it seeks practi- cal formats for Caribbean dishes. In seasonings and sauces, it explores new uses for its signature flavors. “Our goal is to honor the traditions that have made Grace a go-to brand in households,” said Andrea Rey- nolds, Global Marketing Manager – Grace Brand & Caribbean Division Andrea Reynolds is Global Marketing Manager – Grace Brand & Caribbean Division Products at GraceKennedy Foods. She leads the strategy and expansion of Grace and other brands within the group. She has experience with Fortune 500 brands in the Caribbean, Europe, Canada, and the United States. Grace and La Fe aim to retain their traditional customer base while also attracting young households and consumers from the general market. Products at GraceKennedy Foods. For Reynolds, the United States offers a great opportunity, as Carib- bean cuisine is generating increasing interest among diverse consumers. 29 • November / December 2026 • abasto.com