62 • November / December 2026• abasto.com • Continues on page 64 2026 Review: Challenges, Opportunities, and the Hispanic Market Industry leaders weigh in on this year’s defining moments and how the Hispanic community responded. BY VIOLETA MONTES DE OCA T he food and beverage industry navigated a tumultuous 2026 marked by policy shifts and price spikes, including rising fuel and fertilizer costs. Three industry experts consulted by Abasto Media said immigration, tariffs, and food safety concerns affected supermarket operations and shaped how the Hispanic community responded. DAVID HINOJOSA, CEO OF HERITAGE GROCERS GROUP What was the biggest challenge, and how did you adapt? Balancing consumer budget pres- sure with the need to improve busi- ness fundamentals. Our customers mental: fresh fruits and vegetables, meats, bakery, and prepared foods drive trip frequency, trust, and a deep connection with our commu- nities. We also saw strong momen- tum in digital engagement and loyalty program participation. The biggest opportunity is delivering outstanding fresh foods and a cultu- rally relevant assortment in-store, backed by improved digital tools, personalization, and clear value communication. What change or event will have the greatest impact? A highly value-conscious Hispa- nic consumer who is increasingly connected digitally. Retailers must compete on price, quality, cultu- ral relevance, and convenience. At the same time, shifting economic conditions and public policy chan- ges create additional pressure on household budgets and shopping habits. Winners will be those who understand their communities at a hyper-local level while building the technology, data capabilities, and operational discipline modern re- tailers require. are value-conscious, so we couldn’t manage inflation or operational pressures simply by raising prices. We focused on precise pricing, more effective promotions, labor and shrink discipline, better in- ventory and stock execution, and streamlined operations. Protecting value means giving customers the confidence to feed their families, helping them find the products that matter to them, and assuring them that we will con- sistently deliver value. What was the biggest opportunity? Getting closer to the customer and elevating category execution. Fresh produce departments are funda- • FOOD INDUSTRY