Vainilla Molina, Historia, 80 años en el mercado

En el Mes de la Herencia Hispana, es importante recordar la historia de marcas como Vainilla Molina. Conozca su trayecto y evolución en la industria.

1978 Began exporting to the 1982 United States and conquered Building of the the kitchens of Hispanic current plant, where families who emigrated. production takes place. As well as chocolate powder Chocolvita, and successes, failures, and learning,” said Paula seasonings such as soy sauces, Dinastía Lin, and Molina, Credit and Collections Manager. Tamashi,” said Alvaro Molina, Marketing and The company demonstrates its success Design Manager, in an interview with Abasto through its dedication to the community. It Magazine. supports the Mexican Food Bank, the United Nations International Children’s Emergency A success昀甀l blend Fund, and the Child Nutrition Agency (ONI) Almost 50 years ago, in 1977, Vainilla Molina through 昀椀nancial contributions and in-kind began exporting to the United States. donations. “We have also exported directly to Canada, 吀栀e environment and human capital are Brazil, Costa Rica, Panama, Cuba, Spain, Poland, also a priority for Vainilla Molina. Ukraine, Holland, and Mongolia,” said Daniela “We always seek to be at the forefront in Molina, Logistics Manager. the working conditions of our collaborators, “We have always sought to anticipate the and that is why we have been awarded for two market’s and our consumers’ needs. Our quality consecutive occasions with the Distinctive of certi昀椀cations and customer service have been the Good Labor Practices of Jalisco, this year we fundamental basis for the growth and leadership are going for the third consecutive recognition of our product,” said Monica Estrada, Operations of being a Socially Responsible Company, we Manager. also adhere to the SMETA program of the Vanilla Molina’s main commercial partners Sedex platform where we ensure compliance are self-service chains in Mexico and the United to human rights and to States, such as Walmart, H-E-B, and Hispanic the SDGs of the 2030 agenda,” said Hector chains in California, Illinois, Texas, New York, Vazquez, Deputy Operations Manager. and other states. “It has been many Whats Next years o f In the following years, the company seeks to improve customer satisfaction in consolidated markets and boost its growth in still-developing markets. “We want to continue our search for markets and commercial partners to expand in regions we haven’t reached,” said Rodrigo Molina, Administrative Manager. 2010 Receives quality 2021 Receives the National Export Award certi昀椀cations, begins from the Ministry of Economy of the exporting to new markets Government of Mexico, which con昀椀rms (Latin America and Europe) the company’s spirit of improvement, and development of the honesty and discipline. Postrelicioso brand. AABBAASSTOTO..CCOOMM SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 2727