30 Enero | febrero 2026 abasto.com OUR COVER BY ABASTO W hat began as a small team delivering be- loved Mexican sodas like Jarritos, Sidral Mundet and Sangra Seorial to families longing for the flavors of home has grown into a vertically integrated giant. This is the story of how Mexican authenticity conque- red the U.S. market. Four decades later, Novamex stands as a fully vertically integra- ted company, present in more than a dozen beverage and grocery cate- gories, hundreds of SKUs, and tens of thousands of distribution points across the country. NOVAMEX THE CULTURE THAT MOVES MARKETS What began as a small team bringing the flavors of home to nostalgic families is now a vertically integrated giant. This is the story of how Mexican authenticity conquered the U.S. market A Clear and Powerful Mission At the heart of Novamexs evolution is a simple but powerful mission: share Mexican culture and natural products with the world while sta- ying true to authenticity, craftsmans- hip and quality. Guided by the company motto, Stay Unique & Super Good, Nova- mex has built a reputation based on integrity, respect and consistency values reflected in its operations and industry relationships. Few companies in the food and be- verage sector match Novamexs stra- tegic advantage. Its structure spans the entire supply chain, ensuring sta- bility even in turbulent markets: 1. Sourcing raw materials (fruit and cane sugar) 2. Bottling and formulation 3. Import and logistics 4. U.S. storage and distribution This ensures operational stability and reliable supply even in challen- ging market conditions. A Stellar Portfolio Novamex is more than sodas. Its ca- talog includes iconic, culturally roo- ted brands: Carbonated beverages: Jarritos, Sidral Mundet, Sangra Seorial, Mineragua, Tepachito, Sana Sana Wellness and natural: C2O Co- conut Water, Steaz Tea, Waikea Water Pantry and sweets: Chocolate Ibarra, DGari, Salsa La Perrona, Camaronazo