31 January | February 2026 abasto.com Global reach continues to grow; Jarritos alone now sells in more than 40 coun- tries. Authentic Brands Most of its brands originated in Mexico and have been shaped by generations of culinary tradition. That legacy resonates with consumers seeking authentic fla- vors and genuine cultural references. Authenticity remains what sets Novamex apart in a crowded market. Its appeal extends beyond the His- panic segment: Novamex brands are at home on supermarket shelves, in corner stores, convenience shops, food trucks, and restaurants. The secret? Bright colors, hi- gh-quality ingredients like cane su- gar and clean labels, and a vibrant personality that attracts any shopper seeking global inspiration. Diversity in the Portfolio The companys broad and growing portfolio includes: Fruit-flavored sodas Sparkling water and coconut water Organic teas and premium waters Essential Mexican pantry items These categories are thriving, driven by trends toward no-sugar, healthier, and culturally authentic options. Long-term trust has been earned through unwavering authenticity, exceptional quality control, and na- tionwide consistency. Novamexs fully integrated model ensures every stepfrom sourcing fruit and cane sugar formulation to bottling, transportation, and marke- tingaligns with its commitment to freshness and value. Retailers benefit from a partner who not only delivers reliably but also invests heavily in marketing, shopper engagement, shelf execu- tion, and promotional programs that drive measurable demand. Innovation: Looking Ahead Looking forward, Novamex sees significant room for expansion. Flagship brands like Jarritos, Sangra Seorial, Sidral Mundet and Mineragua retain untapped potential in large, competitive beverage categories. At the same time, the company is accelerating innovation: Calorie-free and prebiotic sodas Flavored sparkling waters New can formats, refrigerator packs, and mixed packs Cultural Connection and Future Vision Today, Novamex is firmly positio- ned as a force in U.S. retail. The company strengthens cultural re- levance through advertising, colla- borations, and lifestyle brand part- nerships, creating an emotional connection with consumers. With nearly 40 years of consis- tent growth and a disciplined vi- sion, Novamex is not merely kee- ping pace with changing tastes; it is actively shaping the next era of flavor-driven, culture-inspired con- sumption. KEY FACT: