79 Enero | Febrero 2026 abasto.com 4 Encourage employees to use AI for creative tas- ks and collaboration Technology adoption is not only technical; it can also be engaging and creative. AI can be used to: Generate ideas for visual signage or seasonal ma- terials. Produce content for social media. Enable younger employees to teach AI tools to more senior generations. 5 Use AI to understand competitors and streng- then operations AI also makes it easier to learn from what happens outside your store. By uploading publicly available competitive information into an AI platform, retailers can gain insights such as: Analysis of competitor reviews. Publicly visible pricing and promotional strategies. Identification of opportunities competitors are al- ready leveraging. In the end, the future of Hispanic retail will be te- chnological but above all, it will be human. That is where AI, used with intention, can help us stand out.