吀栀e brand's commitment to the Hispanic community goes beyond o昀昀ering quality products. 吀栀e company actively participates in donations, scholarships, and support for institutions that bene昀椀t the population. In addition, they organize local events to bring people closer to the 昀氀avors of Hispanic cuisine and promote the culture in the United States. FRESHNESS AND QUALITY DISTINGUISH LA FE La Fe stands out for its rigorous selection process and quality maintenance. An innovation department is responsible for sourcing new products and packaging to meet market preferences. In addition, sensory testing and a data-driven approach ensure that products o昀昀er the best quality and taste. To ensure that its products reach consumers fresh, GraceKennedy Foods has three distribution centers in Florida, Georgia and New Jersey, the latter with 190,000 square feet of frozen storage capacity. It also maintains strategic alliances with distribution partners. 吀栀ese infrastructures and partnerships allow the company to cover the East Coast from Maine to Florida and indirectly reach other states. Building solid relationships with suppliers has been critical to the brand's success. Some have been helping La Fe grow for over 30 years. Looking ahead, GraceKennedy Corporation, with its La Fe brand, plans to continue its expansion in the United States, Canada, the Caribbean, and soon in Europe, with a clear strategy of portfolio growth and mergers and acquisitions that will enable La Fe to secure strong distribution channels and follow in the footsteps of its sister brand Grace, which celebrated its 100th anniversary in 2022. AABBAASSTOTO..CCOOMM JJ UULYLY//AAUUGGUUSSTT 2 2002244 2727
Abasto Magazine July/August 2024 Page 26 Page 28