25 • Julio | Agosto 2026 • abasto.com OUR COVER • FULL FLAVORED SPARKLING WATER Now Mineragua is extending its success with the debut of a full-flavored sparkling refreshment: Mineragua Más . The new line combines Mineragua’s sig- nature sparkling experience with the flavor expertise that has made Jarritos one of Nor- th America’s most beloved Hispanic bevera- ge brands. Behind the success of these two well-known brands stands Novamex, the parent company that has been delivering authenticity and tradition across all its beve- rage categories for 40 years. With bold fruit flavors and only 50 calo- ries, Mineragua Más delivers a refreshing alternative to both traditional sparkling waters and regular soft drinks. THE JARRITOS ADVANTAGE Few brands possess the flavor recognition of Jarritos. Mineragua Más leverages that equity to offer consumers familiar, authen- tic flavors in a lighter sparkling format. For retailers, this creates a compelling proposition: a flavored sparkling water backed by decades of brand trust and one of the beverage industry’s strongest flavor franchises. A PLATFORM FOR GROWTH Together, Mineragua and Mineragua Más give retailers the opportunity to participate in both the unflavored and flavored sparkling water segments with a single brand family. As consumers continue seeking be- tter-for-you beverages without sacri- ficing taste, the combination offers a powerful platform for driving category growth, increasing basket size, and capturing new shoppers. For retailers and category managers, the message is clear: support the Minera- gua portfolio with strong merchandising, multiple points of interruption, and pro- minent displays, and let consumers dis- cover why the brand’s next chapter may be even bigger than its first.