24 • July | August 2026 • abasto.com THE NEXT WAVE OF SPARKLE AFTER MASTERING UNFLAVORED SPARKLING WATER, MINERAGUA IS BRINGING THE POWER OF JARRITOS FLAVORS TO A FAST-GROWING NEW SEGMENT FROM RISING BRAND TO CATEGORY LEADER Mineragua’s growth story has been years in the making. Built on authentic Mexican heri- tage, bold carbonation, and a distinctive mi- neral profile, the brand has steadily expan- ded its presence across grocery, convenience, club, and independent retail channels. Earlier this year, that momentum recei- ved national validation when Mineragua was named the No. 1 sparkling water in a blind taste test conducted by Serious Eats , outperforming some of the category’s most recognized brands. TURNING OPPORTUNITY INTO GROWTH As supply disruptions created challenges for some mineral water brands in the Uni- ted States, retailers searched for dependa- ble alternatives. Mineragua was uniquely positioned to step in, offering premium glass packaging, lasting carbonation, strong consumer lo- yalty, and consistent supply. What began as an opportunity quickly became a market shift, as more consumers discovered, and stayed with the brand. DISTRIBUTION IS GOOD. VISIBILITY IS BETTER Adding Mineragua to the shelves is just the first step. Retailers looking to maxi- mize sales can promote the brand through display activities, placement in refrigera- ted display cases, and secondary display locations. The stores seeing the strongest results are those giving shoppers multiple opportuni- ties to find the brand throughout the store. ARTICLE COURTESY NOVAMEX • OUR COVER