Lifes Occasions Chocolate and candy play a special role during celebrations and holidays. +8 out of 10 Americans celebrate Valentine’s Day, Easter, Halloween, and the winter holidays. 64% of total confectionery sales take place during these holidays: 4 billion | +5.6%Winter Valentines: $4.5 billion | +10.1% $ Halloween: $5. Easter: $5.4 billion | +9.4% Holidays: $6.5 billion | +4.6% 2-3 times per week The average frequency with which consumers enjoy chocolate or candy treats. Confectionery enjoys very high permissibility with consumers who understand the role of treating in a happy, balanced lifestyle. 86% 80% Believe it is Believe that OK to have a physical health piece of choco- and emotional late or candy well-being are occasionally.. interconnected. For the vegetarian palate In recent years, growing awareness of health and wellness has led to a signi昀椀cant increase in demand for vegan confectionery products. Vegan confections do not have dairy, but natural colors, 昀氀avors, and real fruit juice. 吀栀ey are ideal for people with dietary restrictions or allergies or who are concerned about their health. According to Future Market Insights Inc.’s Vegan Confectionery Market report, the global vegan confectionery market has grown signi昀椀cantly in recent years, driven by many factors. One of the main ones is the demand for vegan confectionery products due to the popularity of veganism, especially among the Y or millennial generation and the economically active population. $1,276.3 $1,377.7 million was the value million is the estimated value of of the global vegan the global vegan confectionery confectionery market in market in 2024.. 2023. 9.2% 27.6% 6.8% is the growth potential is the market share that is what the U.S. market of the global vegan vegan chocolate bars will is expected to grow from confectionery market have in 2024. 2024 to 2034. from 2024 to 2034. AABABASSTTOO..CCOMOM MMAAYY//JJUNEUNE 2 2002244 3131