shelves have catapulted it as a favorite choice among even emerged called the “Chamoy Pickle Challenge,” shoppers. where consumers and in昀氀uencers use Chamoy Mega But that’s not all. 吀栀roughout the summer vacation in creative recipes and challenge others to follow the season and back-to-school season, Chamoy Mega takes challenge. on a particular relevance to the menu of Hispanic Recently, Chamoy Mega launched its new “Chamoy households. Moms who are always concerned about Picosito” 昀氀avor. 吀栀is version retains the quality and feeding their families healthy food without authenticity of the original version but with a sacri昀椀cing their children’s taste buds 昀椀nd touch more spice. It is perfect for frosting drinks Chamoy Mega the perfect solution since its because of its thickness and for enhancing the unique and fun taste makes children consume 昀氀avor of fruits and vegetables. more fruits and vegetables. In addition, the Chamoy Mega recipe contains no sugar or calories, making it a healthy option. CREATIVE IDEAS WITH CHAMOY MEGA For example, you can frost micheladas, cocktails, smoothies, and margaritas, giving it a unique 昀氀avor touch. To make delicious, refreshing, healthy popsicles, you can blend them with fruit and freeze them. A social media trend has BIG GROWTH PLANS 吀栀e company Mega Alimentos (in the United States, the subsidiary is Mega Foods) has started restructuring its sales force in the United States with the aim of continuing to grow in this market. Its strategy includes the development of regional and national customers, as well as the creation and execution of point-of-sale materials. With this plan, the company expects to spice up consumers’ lives in the United States and continue to grow in the coming years. During the summer and back-to-school season, Chamoy Mega has big plans to encourage salsa purchases. 吀栀ey will carry out brand activations at events and tastings, share content on social networks, and promote consumption at points of sale. 吀栀ey will also work on marketing and demonstration activities with commercial chains. In addition to o昀昀ering a quality option, the sales channels will satisfy the growing market demand that seeks exciting and di昀昀erent products. AABBAASSTOTO..CCOOMM MMAAYY/J/JUUNNEE 2 2002244 3131