Special Ins攀爀t candy & snacks Global Consumers Continue to Prioritize By Abasto ondelēz International presented the 昀椀fth annual CONSUMERS EAT SNACKS: State of Snacking™ report, a global consumer trend study examining annual perceptions of CONSISTENTLY: how consumers make decisions about snack 66% of consumers agree that they have not made signi昀椀cant consumption. changes in their snack spending, despite being more M吀栀is year's report reveals that, amid the current price-conscious. global economic uncertainty, consumers continue to prioritize, purchase, and prefer snacks. ATTENTIVELY: Developed in collaboration with 吀栀e Harris Poll, this report 85% of consumers claim to regularly enjoy the 昀氀avor, was initially launched 昀椀ve years ago in support of Mondelez aroma, and texture of a snack while eating it; 78% claim to International's mission to lead the future of snacking appreciate snacks more when consumed mindfully. consumption. 吀栀e last 昀椀ve years of tracking attitudes and behaviors among VENTURING: thousands of people from countries have shown a consistent Surveyed consumers leverage social media (62%) and trend line of consumers demonstrating a preference for snacks seek novelty, with six out of ten over meals. considering themselves "snack This year's results reveal that snack-eating behaviors adventurers" who enjoy trying continue to grow, including a notable increase in mindful new snacks. snacking, with the chocolate category in particular closely associated with joy. PURPOSEFULLY: "吀栀e trend lines of the past 昀椀ve years of our State of Snacking More than two-thirds of global report reinforce that, despite ongoing dynamic environments consumers agree that they usually and shifting preferences, snack consumption remains an choose brands that align with integral pillar in the lives of global consumers," said Dirk Van their values, fueling a growing de Put, Chairman and CEO of Mondelez International. appetite for sustainably bene昀椀cial snacks. "As a more intentional consumer evolves, adopting snack consumption consciously, we continue to empower their EVOLUTION OF MINDSET ABOUT SNACKS: choices through our brands, while aspiring to become a global • Snack consumption remains one of the preferred eating snack leader," Van de Put added. habits. 88% of consumers claim to eat them daily. 吀栀e survey demonstrates consumers' growing desire for snacks that o昀昀er both satisfaction and alignment with personal •Six out of ten agree that they prefer many small meals and environmental values. throughout the day rather than a few large meals. Consumers rely on snacks for perceived benefits such as increasing energy (75%), SNACK SELECTION: improving mood (74%), and aligning with 昀椀tness • Social media plays a crucial role in snack discovery. More goals (70%). than half of surveyed consumers expressed interest in an Additionally, 63% of surveyed consumers "instant purchase" option for snacks found online. seek snacks that contribute to minimizing their environmental impact. • 74% state that the novelty of 昀氀avor and texture combination is important to them when choosing a snack. • 56% discover new snacks on social media, with even higher 昀椀gures among younger generations. 1212 MMAAYY//JJUUNNE 20E 202244- - AABABASSTTOO..CCOMOM