4 • March | April 2026 • abasto.com Content MARCH APRIL 2026 Business Showcase 46. La Preferida Ready-to-serve Oaxacan-style Mole 48. Salsa Huichol A strategic solution for Lent and Spring Break 52. Frycia The competitive edge of glass-bottled oral solutions 62. Volcanoes Coffee New ready-to-drink (RTD) Iced Coffee Latte Agricultural Industry 2. Viva Fresh 2026 San Antonio to host the expo this April 4. Idaho Potato Commission The power of potatoes in family traditions 6. Female Architects of the Field 2026 is the International Year of the Woman Farmer 12. Fresco-Produce A Mexican tradition with global reach Focus 26. Product Innovation Price as a driver for retail innovation Advice 68. AI Loyalty A practical roadmap for small retailers Food Industry 50 & 74. The ICE Effect How buying and selling habits have shifted 56. Female Power Mix Women leading key positions in the industry 82. Tortilla Industry TIA Convention 2026 prepares manufacturers Cover 30 06 02 56 50 82 48 26 46 INSERTO ESPECIAL DEL AGRO INSERTO ESPECIAL DEL AGRO