In This Issue INDUSTRY BUSINESS SHOWCASE FOOD 14 BIG FUTURE 34 RETAIL ADVERTISING Cordialsa USA celebrates How this tool helps grocers 20 years with ambitious create experiences that engage COVER growth goals. consumers. THE COVER STORY 16 GRUPO BAFAR 30 IRRESISTIBLE A Mexican company 36 MEZCAL CHAMOY MEGA committed to quality. Contributor Ramón Portilla Enjoy the summer and the back to takes us on a journey through school season, with delicious Chamoy IN THE NEWS the land where mezcal is Mega sauce. 18 BETTER produced. SPECIAL INSERTS SERVICE 48 SUPERIOR IN Cardenas Markets 18 TORTILLA launches loyalty program. LAS VEGAS INDUSTRY 22 NEW LAW Superior Grocers opened its 昀椀rst supermarket in Las Vegas. 吀栀e Tortilla Industry Association holds The State of Washington its annual trade show in Las Vegas. protects supermarket AGRICULTURE workers. 60 BORDER 48 CANDY & SNACKS OUTLOOK FLAVORS 吀栀e industry meets in Indianapolis 26 TECHNOLOGY The route of Mexican fruits May 14-16. and vegetables through 吀栀e use of AI in retail pricing. McAllen, Texas. 28 ECONOMY 62 THE MEXICO 吀栀e impact of technology on Hispanic shopping behavior. CONFERENCE IFPA invites the agribusiness industry to the event to be held May 22-23 in Guadalajara. 44 MMAAYYOO//JJUUNNIIO 2O 200224 4 AABBAASSTOTO..CCOOMM